Set Up 301 Redirects So Search Engines Are Notified Following this proper HTTPS protocol is essential to the success of your conversion. Going live with links that mix HTTP and HTTPS will confuse readers, impact SEO and cause some page features to load improperly. Double-Check Internal Linking is Switched to HTTPSīefore going live with the conversion, ensure every website link (internal) has the proper HTTPS URL. A simple SSL plugin can ease the transition. ![]() If you purchased from a third party, you’ll have to import the certificate into the hosting environment, which can be quite tricky without support. Have your hosting company install the SSL Certificate. Install SSL Certificate on Your Web Hosting Account It’s best to buy an SSL Certificate directly from your hosting company as they can ensure it is activated and installed correctly on your server. ![]() For safer data and secure connection, here’s what you need to do to redirect a URL. That’s because Google provides a rankings boost to HTTPS sites but only does so if the content itself is relevant. Some cyberexperts have taken to calling these designations “security-shaming.” Google has in effect security-shamed sites to switch to HTTPS or else risk the Scarlet Letter of insecurity.Īn unsecured HTTP site will likely be ranked lower than one that’s secured with HTTPS, all other factors withstanding, so SEO cannot really be discussed until after an HTTPS conversion. Install an SSL Certificate on Your Web Hosting Account.įor sites that have even greater security flaws, the red warning triangle appears in front of the URL.In this article, we’ll cover everything you need to know, step by step: ![]() But understanding how to convert http to https is a smart digital marketing move that will benefit you in the long-run. So make the switch now.ĭon’t fret - we know that change can be intimidating. It also means that sites that do not currently utilize HTTPS gain the reputation of unreliability and lax customer privacy standards.įor marketers, converting from HTTP to HTTPS is a business decision that impacts every user (prospect) that comes to your site. To do so, it moved its Google domain-specific websites over to HTTPS with the goal of forcing other sites to do the same.Īs of summer 2017, the volume of encrypted traffic surpassed the volume of unencrypted traffic, meaning we’ve reached a promising tipping point for global internet security. In 2014, Google announced its intent to make the internet more secure.
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